With at least a handful of restaurants popping up anywhere and at anytime around Malaysia, we really are spoilt for choice of getting something to eat.

With the Malaysian love of food, it’s little wonder that many business people are starting up restaurants of all types, trying to cash in on this nationwide obsession.

But to start a restaurant and to have it succeed in the long run is a very different story.

Traditional Advertising Methods

Malaysian restaurant owners usually market their food in a few ‘traditional’ ways, by that I mean:

• Advertising in free brochures which are distributed into mail boxes or stuck on windshileds in and around their neighbourhood.
  • Problem: People tend to throw away these items as ‘junk’. I do and I’m sure so do you.
• Advertising in newspapers and magazines
  • Problem: Cost. RM1,000+ for a 1 day long advert in black and white?
• Word of mouth. This can be really effective if word spreads fast and furious about your new restaurant.
  • Problem: But it’s not easy to do it right, just telling friends is sometimes not enough to bring in the business

But one method that is often overlooked is using the power of the Internet to advertise their restaurant.

The Power Of The Internet

Using the Internet is 9 times out of 10 much cheaper than traditional ‘real world’ marketing. It can bring in more eyeballs, it is more trackable and if done right is even more effective than traditional print or television advertising.

Having a website for your restaurant is like having the power of a brochure which can be seen 24 hours a day, 7 days a week and 365 days a year. It is now seen as a must, with the added benefits of being:

• Highly trackable with software such as Google Analytics to see what words people are using to find your website and where they are coming from
• Implementing online only promotions such as online coupons to see how effective your promotions are to people
• Online advertising on food related websites linking back to your website, as people on these websites are already looking for food or places to eat

Inside The Box, Restaurant Marketing Specialists

Inside The Box Web Services pride ourselves in being a one stop shop for a restaurant’s web presence and online marketing solutions.

We create clean, dynamic websites for restaurant owners, as seen in our portfolio of past work.

We offer online advertising through our own food portal, Feedmelah.com! using our in-built advertising spaces.

We know how to use things such as SEO, Pay Per Click, Google Advertising and Blogging to help restaurants owners get maximum exposure for their website and restaurant.

So for new restaurant owners and even small businesses alike, online marketing is as important in the modern times as traditional marketing efforts.

Get more bang for your buck with the simple yet affordable act of getting a website.

We’ll help you take it from there.

Some food for thought.

Contact Us to find out more

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