Banana Cafe Catering is a catering service with more than 25 years of experience in their field and so have become a well known name among their regular customers.
From these customers they gain through word of mouth marketing and so people knew of them. However, they never had a website where people could find out more information about them.
Inside The Box recently created a website for their catering services at http://bananacafe.com.my and implemented our proven SEO (Search Engine Optimization) strategies that we’ve regularly been using on our own sites.
Within just a short while, the site was being indexed by Google. Which in it’s own right may or may not be useful. For example, if Google has only indexed your site for the ‘About Us’ page and ‘Contact Us’ page, but not for all your pages, it may not help that much.
Within the first 2 months you can see the types of keywords that the Banana Cafe site was taking in from Google:
With such targeted visitors, we know that the website is generating more leads for them than they had before.
And the SEO strategies used were extremely simple, by basing the Web Design on a Wordpress platform, using the All In One SEO plugin so that the page titles are rewritten from the default title.
Also, you have to keep in mind what people are looking for which your business can provide.
In this case, we knew through talking to the owners that they could offer table decorations and canopy designs. We made sure to mention this in both the subheading and the body content on their ‘services’ page – http://bananacafe.com.my/services/
As you can see, this was also picked up by Google:
Although not many at first, there are other keywords that you could target, such as ‘floral arrangements’ (in the case of Banana Cafe) and even ‘Halal Catering’.
If you’d like to know more about our SEO capabilities and how to implement in your site, contact us online.
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banana cafe, case study, search engine optimization, SEO
im a newbie in Search Engine Optimization and i still need to study more on internal linking. Currently, what i do to optimize my website is just make as many backlinks as possible.
Hi Marvin, that’s good to hear… back links are a good start, but they are the most useful if the links are ‘quality’ links with maybe a PR of 2 and above?
For other SEO methods, try optimizing web page titles, meta tags, URL and the browser titles in Firefox.
the most important thing when doing search engine optimization is get a good amount of backlinks first. when you have a sufficient amount of backlinks, then you can start optimizing in page links, keyword density and other factors which affects your ranking.
i am a newbie in Search Engine Optimization but i think that the submission of articles in article directories is one of the best ways to gain backlinks. ~